Privacy Policy

Effective Date · May 27, 2026

Who we are

Emma Gets Fit Inc., doing business as Empower by Coach Em ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, sign up for our services, or communicate with us via email, SMS, or other channels.

By using our website or providing your information to us, you agree to the terms of this Privacy Policy.

1. Information we collect

We may collect the following types of information:

• Automatically Collected Information such as your IP address, browser type, device information, pages visited, and time spent on the site, gathered through cookies and similar technologies.
• Personal Information you provide directly: your name, email address, phone number, billing information, and any other details you submit through forms, sign-ups, or purchases.
• Account Information when you create an account or enroll in our programs, including login credentials and program preferences.
• Communications you send to us, including support requests, feedback, and replies to our messages.

2. How we use your information

We use your information to:

• Comply with legal obligations.
• Provide and deliver the products, programs, and services you request.
• Communicate with you about your account, purchases, programs, and customer support inquiries.
• Send you updates, reminders, promotional content, and marketing communications (where you have consented).
• Improve our website, content, and services.
• Process payments and prevent fraud.

3. SMS / Text messaging

By providing your phone number and opting in, you agree to receive SMS text messages from Emma Gets Fit Inc. (Empower by Coach Em). These may include appointment reminders, program updates, account notifications, customer support messages, and promotional content.

Message Frequency

Message frequency varies based on your interactions with us.

Message and Data Rates

Message and data rates may apply, depending on your mobile carrier and plan.

Opt-Out

You can opt out of SMS messages at any time by replying STOP to any message. You will receive a confirmation message, after which you will no longer receive SMS messages from us.

Help

For help, reply HELP to any message or contact us at the email address listed in Section 9.

No Mobile Information Sharing

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service or messaging platforms, is permitted. All other categories of personal information are excluded from this restriction. Text messaging opt-in data and consent are not shared with any third parties.

4. How we share your information

We do not sell your personal information. We may share your information only in the following limited circumstances:

• Service Providers: With trusted third-party vendors who help us operate our business (for example, payment processors, email and SMS delivery services, hosting providers, and analytics tools). These providers are contractually required to protect your information and use it only to perform services for us.
• Legal Requirements: When required by law, court order, or government request, or to protect our rights, property, or safety, or that of others.
• Business Transfers: In connection with a merger, acquisition, or sale of business assets, in which case your information may be transferred as part of that transaction.

We do not sell, rent, or share your mobile phone number, SMS opt-in data, or SMS consent with third parties or affiliates for marketing or promotional purposes.

5. Cookies and tracking technologies

Our website uses cookies and similar technologies to recognize your device, remember your preferences, and analyze site traffic. You can control cookies through your browser settings. Disabling cookies may affect some features of the site.

We may also use third-party analytics services (such as Google Analytics) and advertising pixels (such as Meta Pixel) to understand how visitors use our site and to deliver relevant marketing.

6. Data security

We take reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Your rights and choices

Depending on where you live, you may have the right to:

• Access the personal information we hold about you.
• Request corrections to inaccurate information.
• Request deletion of your personal information.
• Opt out of marketing emails by clicking "unsubscribe" in any email we send.
• Opt out of SMS messages by replying STOP to any text.

To exercise any of these rights, contact us using the information in Section 8.

8. Contact us

If you have any questions about this Privacy Policy or how your information is handled, please contact us at:

Emma Gets Fit Inc. (dba Empower by Coach Em)
Email: coachem@empowerbycoachem.com
Website: https://empowerbycoachem.com

9. Children's privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.

10. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.