You've done the 1,200 calories, you've done the cutting carbs, you've done the "this time I mean it," and I did all of it too. Then I lost 160lbs and kept it off doing the opposite.
Meet Coach Em
Six questions. No commitment. No spam.
You'll get your archetype breakdown by email, plus an invite for a complimentary 20-minute clarity call with Coach Em's team. No sales pitch, no commitment.
Matching you to a coach profile…
You've started every plan full of motivation on a Monday morning, and by Friday night you've already quit.
You know exactly what to do. You just can't get yourself to do it consistently.
Every program you've tried was built for someone with way more free time than you actually have.
One "bad" meal turns into a bad day, and suddenly the whole week feels ruined.
Years ago, a life threatening illness changed the course of my life and led to a 150 pound weight gain. Through small, consistent changes, I lost over 160lbs, rebuilt my confidence, and created a lifestyle I can actually maintain.
Emma Musselwhite · Founder, Empower
What happens when you stop starting over.
119 reviews. Here are a few you can watch.
I was on my first diet at 9, and for most of my life I was the heaviest one in the room. Then at 12 I got sick with a rare autoimmune disease, I was in the critical care unit for weeks, and the heavy medication they put me on made everything worse. I gained 150 pounds, and I spent the next ten years fighting to lose it while I was sick, depressed, falling behind in school because I was too unwell to keep up, and watching my life pass me by.
I tried everything. Plans that promised the world, plans that left me hungry and miserable, plans I'd quit by week three. I'd lose a little, gain it back, hate myself for a while, and start over. Again and again. It was a fight that never seemed to end.
In 2020 I broke my foot, I was too heavy to hold myself up on crutches and it was a wakeup call. I finally just started with what I knew I needed to do, instead of waiting for a perfect plan. No matter what, I kept showing up. The weight came off slowly, then it kept coming off, and in 14 months I lost 150 pounds.
Since then, I've competed in 2 boxing tournaments, competed in 3 bodybuilding transformation shows, have maintained the weight, and been a Certified Fitness and Nutrition Coach for 4 years now. It's so wild to me how the thing I struggled with the most, is the thing I now get to do every single day. I get to show up for women the way I wish someone had shown up for me.
I feel like I missed out on so much of my life hiding in my body and waiting until I was smaller to really live, and I don't want that for anyone else. I built Empower so other women don't have to figure this out alone the way I did, and so they can get back the years I spent waiting. Wherever you're starting from, however many times you've started before, I'm here for you.
Three pillars. No shortcuts. No shame.
Realistic training you can do from home or the gym, built for your level, your schedule, and the body you're in today.
Flexible nutrition without restriction. Food should feel like care, not punishment, and you should be able to eat at your daughter's birthday.
Mindset, accountability, and the small daily habits that compound. The work Monday-you can keep doing when Friday-you is tired.
Six questions. Two minutes. You'll get matched to one of four coaching archetypes and a clear plan for what to do next.
Start the Quiz →A complimentary 20-minute clarity call with Coach Em's team. No sales pitch. No commitment. Just a real conversation about where you are, what you need, and whether the program is the right fit.
Book the call →Custom plan, coach in your corner, and the Empower app in your pocket. Small steps, real progress, one week at a time.
You in?A coach who gets it. Built around the life you actually live.
Pricing is tailored to the program Em builds for you on your call, so it fits the life you actually live.
Your training, your food, your coach, and your progress, all in one app, built for the life you actually live.
Then you're exactly who I built this for. Most of the women I work with have been through several programs before they got here. The difference is we don't wipe the slate and start over. We start smaller, and we build something that actually holds up when life gets hard.
No. We work with wherever you train, whether that's a full gym or some dumbbells and a band at home. Your plan is built around the equipment you actually have.
Faster than you'd expect in some ways, and worth the wait in others. A lot of women feel the difference in the first couple of weeks, even before anything shows. From there it builds steadily, with visible changes usually starting around week six to eight. You won't be left wondering if it's working, you'll feel it well before you see it.
If you're in one of those seasons, you're in good hands. Your plan is built for the body you have now, not the one you had ten years ago. We go slower and put recovery first.
You'll get a meal plan, but think of it as a guide, not a list of rules. No banned foods, no shame, no eating sad meals while everyone around you actually enjoys theirs. It's there to help you eat in a way that fits your real life, the dinners out, the takeout nights, the meals you don't plan for, all of it included.
Pricing depends on the plan we build for you, since what you need won't be the same as the next person's. We'll walk you through the cost on your call and answer whatever questions you've got.
Most women start with four months. That's about the time it takes for the changes to really settle in, where the habits start to feel like second nature and the results are something you can actually hold onto. We'll talk through what makes sense for you on the call.
Noom and Weight Watchers give you an app. We give you real support from a real person. Someone who knows your name, knows what you're working on, and is actually there when you need them, a coach who knows you instead of a chatbot.
When you've had a rough week, you've got someone to talk to who already knows your story. And when something isn't working, a real person looks at it and changes it, so you're never left staring at an app trying to figure it out alone.
or DM @emmaa.getsfit on Instagram.